My name is Dash. Well, actually, it's Dashiel - but after gathering a life-long dataset of user feedback from an A/B test via the "introduce myself" task scenario, I've gained the summative insight that, in terms of satisfaction, effectiveness and efficiency (particularly the latter), it was necessary that Dashiel iterated into Dash. Although my friends and family would probably refer to me as a tennis burnout or table tennis enthusiast, in reality I am actually a User Experience Architect.


UX Architect


I design usable, enjoyable digital experiences driven by research and guided by the needs and desires of internal & external stakeholders. I draw upon experience in startups, freelancing, and consulting, as well as the wealth of user experience knowledge I have gained throughout my M.S. in HCI journey. From concept to launch, I incorporate appropriately lean, full-cycle UX tools & methodologies and am continually excited by future opportunities to play my part in delivering innovative digital solutions.


Location: Gainesville, Florida Number: 3.94

Professional Writing
Advanced Argumentative Writing
Advanced Exposition
Content Strategy


+ 11 other upper division English courses


Analyzing Public Policy
Public Administration
International Security
Comparative Politics


+ 7 other upper division Political Science courses


Business Law I
Financial Accounting
Managerial Accounting
Microcomputer Applications
Oral Communications


+ more “this will make you a more rounded person” courses

Location: Chicago, IL Number: 3.88

Scripting for Interactive Systems
Web Site Design for HCI
Foundations of Digital Design
Statistics and Data Analysis
Introduction to User-Centered Design
Foundations of Human-Computer Interaction
Digital Design
Prototyping and Implementation
Inquiry Methods and Use Analysis
Interaction Design and Information Architecture
Usability Evaluation Methods
Global User Research
Accessibility and Design for Diverse Users
Social Interaction Design
Information Visualization and Infographics
Human-Computer Interaction Capstone
Graduate Internship

Location: Evanston, IL Number: 3.9

User-Centered Design
Strategic Communication
Advanced User Research
Content Strategy


+ 8 future courses to be taken as a full-time consultant / part-time student



From personas, journey maps, pain point analysis', and process flows, to wireframes, mockups, and interactive prototypes, I love to create usable, enjoyable, and engaging experiences that drive the goals of internal stakeholders while satisfying the desires of the user simultaneously. Interaction design stems from a balance between feasibility, company goals, and user desires.


The disparity between a user's mental model of the way the world works and the way it actually works can make or break an interaction. I believe that a user-centered design (UCD) process is key in ensuring your customer's mental model is in accord with your system architecture. As they (the UX shamans) say, roughly 80% of all IA problems can be solved through simple, time-friendly techniques like sitemaps.


Effectiveness, efficiency, and satisfaction. These are the key points of analysis for usability tests & reports, both formative and summative - the building blocks of a usable, enjoyable interaction. I kickoff the usability engineering process through heuristics evaluations, cognitive walkthroughs, and expert evaluations, quickly moving towards directly involving users.


Your content needs to be seven things: valuable, useful, usable, desirable, accessible, findable, and credible. Through a proper understanding of business objectives, target user desires, and structural limitations or advantages based on the IA of your particular interface, the right content strategy can deter an early user exit and spark a genuine interest in your product. 


During the visioning process, we will discuss how to define success and how we will know when we have reached it. UX research will let us know where we currently stand, how close we are to reaching success, and what needs to be done to close the gap. By defining key metrics to test and measure, we can take the next steps towards better interactions through both quantitative and qualitative guidance.


Lions and tigers and heatmaps, oh my! Informed design should receive influence not only from UX tools & methodologies, but from good ol' data analysis as well; the two disciplines are synergistic. Google Analytics? CrazyEgg? Mixpanel? My daily read. Together we can create segmentations and analyze process flows while doing the "bounce rate" dance to keep users exploring.


Wireframing & Prototyping


Data Analysis & Info Visualization


Code (HTML / CSS / JS - iOS / Swift - Android / Java)


Quantitative & Qualitative Research


Visual Design & Mockups (Adobe CC / Sketch)


Analytics & Touchpoint Analysis



Visioning & Planning

Research & Evaluation

Analyze & Design

Reflect & Iterate

Launch & Celebrate

Full Cycle UX Project - HNE
Interaction Design, UI/UX, Information Architecture
View Project
Interaction Design, UI/UX, Information Architecture
View Project
iVoluntutor: Research and Design
Interaction Design, Product Design, UI/UX
View Project
In The Scene - Mobile App Research and Prototype
Information Architecture, Interaction Design, UI/UX
View Project

UX Publications


Digital Power Structures: The Whispered Secret of UX


Constraint-Driven Innovation : The Creative Value of Knowing your Limits


Second-hand UX: The Social Implications of Tangible Tech

Boxes and Arrows

Boxes and arrows article

The War on Information

Boxes and Arrows

The Steady UX Diet Versus the Magical UX Pill


UXmatters article

Death by Micro: Feedback Loops and Knowledge Management in User Experience


  • Making the simple complicated is commonplace; making the complicated simple, awesomely simple, that’s creativity.

    ---- ---- Charles Mingus
  • Clear content, simple navigation, and answers to customer questions have the biggest impact on business value. Advanced technology matters much less.

    ---- ---- Jakob Nielsen
  • Life is about creating and living experiences that are worth sharing.

    ---- ---- Steve Jobs
  • Design is not art. It is about crafting solutions to real issues.

    ---- ---- Mark Boulton